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Verdict: This product can be applied to a very broad target
group. The element of surprise is created especially by the
unexpected red colour. This causes this plant to fit in
perfectly with current interior trends. However, the judges did
feel it was important for the plant to be introduced while in
full bloom. The fact that the plant will do well anywhere in the
house is also something that needs to be emphasised.
Code: ?
FLORAHOLLAND (press release - March 8, 2006) - For the
sixth successive year, FloraHolland has presented six
FloraHolland Awards on March 7, 2006 in two categories: "most
promising novelty" and "most successful market introduction".
FloraHolland novelty product manager Xander Berents: "This year,
the judges looked particularly at the commercial value of the
products and therefore, if a product just looked different this
played a less prominent role."
The central theme of the 2006 FloraHolland Award presentations
was "Spirit of the Times translated to tailor-made solutions."
Consumer analyst Sandra Könings, who is closely involved in
FlorConcepting, among other things, talked about this in her
presentation. She emphasised the important role played by
emotions when people buy a product. "You will only tempt
consumers if your product evokes emotions," Ms Könings said. "Do
something with your product that can entice the end customer,
but at the same time, make sure you know who your end customer
is and what he, or in most cases, she, likes. Grow emotion, as
it were." |
