 |
Verdict: Because of its austere lines, this striking plant is a
very trendy plant that fits in very well with modern interiors.
It doesn't need much care, as a result of which it's great for
people who don't have a lot of time or feel for plants. The
judges lauded the excellent introduction of this product. The
plant is slowly conquering the international market.
Code: 26211
FLORAHOLLAND (press release - March 8, 2006) - For the
sixth successive year, FloraHolland has presented six
FloraHolland Awards on March 7, 2006 in two categories: "most
promising novelty" and "most successful market introduction".
FloraHolland novelty product manager Xander Berents: "This year,
the judges looked particularly at the commercial value of the
products and therefore, if a product just looked different this
played a less prominent role."
The central theme of the 2006 FloraHolland Award presentations
was "Spirit of the Times translated to tailor-made solutions."
Consumer analyst Sandra Könings, who is closely involved in
FlorConcepting, among other things, talked about this in her
presentation. She emphasised the important role played by
emotions when people buy a product. "You will only tempt
consumers if your product evokes emotions," Ms Könings said. "Do
something with your product that can entice the end customer,
but at the same time, make sure you know who your end customer
is and what he, or in most cases, she, likes. Grow emotion, as
it were." |
